Little Kelpie helped to add even more power to the voice of this new non-profit.
Allies for Children builds alliances and serves as a bold voice for policy and practice changes that improve the wellbeing of all children and youth in Allegheny County, Pennsylvania especially those with the greatest need.
Little Kelpie created an identity for this brand new organization, including the logo, and communication pieces such as their website and stationery. Avoiding the expected “kiddie” concepts, we devised a contemporary take on an intertwined rope, which also highlights the tagline we devised, “Stronger voices together.”