We helped Pittsburgh Arts & Lectures wrangle their family of successful programs into a single cohesive visual identity.
With several popular programs, some running concurrently, Pittsburgh Arts & Lectures needed a way to communicate about their events as programs created and presented by their organization.
First, we revised their existing logo. Then, to dispel the confusion of its stand-alone program names, we renamed each program and paired it with the name of the organization to deliver a family approach to the visual identity.
Using a strategy that uses the creative and emotive content of their programming, we redesigned the season brochure for the long-running Ten Evenings series of lectures as well as the organization’s website.