We helped Pittsburgh Arts & Lectures wrangle their family of successful programs into a single cohesive visual identity.
With several popular programs, some running concurrently, Pittsburgh Arts & Lectures needed a way to communicate about their events as programs created and presented by their organization.
First, we revised their existing logo. Then, to dispel the confusion of its stand-alone program names, we renamed each program and paired it with the name of the organization to deliver a family approach to the visual identity.
Using a strategy that uses the creative and emotive content of their programming, we redesigned the season brochure for the long-running Ten Evenings series of lectures as well as the organization’s website.
![Pittsburgh Arts & Lectures logos](https://littlekelpie.com/wp-content/uploads/2017/05/PAnL-logos.jpg)
![](https://littlekelpie.com/wp-content/uploads/2017/05/PAnL-SeasonBrochure.jpg)
![](https://littlekelpie.com/wp-content/uploads/2017/05/PAnL-SeasonBrochure-poster.jpg)
![Close up of Pittsburgh Arts & Lectures season brochure](https://littlekelpie.com/wp-content/uploads/2017/05/PAnL-SeasonBrochure-close2.jpg)
![Close up of the bottom of the Pittsburgh Arts & Lectures season brochure with a description of its programs](https://littlekelpie.com/wp-content/uploads/2017/05/PAnL-SeasonBrochure-close.jpg)
![](https://littlekelpie.com/wp-content/uploads/2017/05/PAnL-Stationery.jpg)
![Pittsburgh Arts & Lectures website homepage](https://littlekelpie.com/wp-content/uploads/2017/05/PAnL-home.jpg)